The goal was to create a regional destination that would become the high-value shopping district for West Hanoi. The master plan employs JRDV’s innovative approach to mixed-use buildings that combine activated retail streets, with office and housing above. Parks and public plazas have been introduced into the tight-knit urban fabric to create a complex urban experience.

Residential and office towers are creatively introduced into the plan in such a way that the pedestrian scale of the urban district is not compromised. Urban parks are a powerful element in Hanoi culture that have been included within the new core, often organized around lakes and water elements. The plan also creates a hybrid of park/street promenades that enhance the city’s pedestrian-oriented culture.