JRDV is the master plan design lead for a new mixed-use digital media research campus district. The project is a comprehensive multi-year phased development for a next-generation urban research center. JRDV created development guidelines that provided for large floor-plate research facilities to be integrated into an urban context with active places to live, work, learn, and play. The site plan creates a high amenity urban environment that maximizes active pedestrian connections between each of the development zones. The plan integrates buildings and landscape into an urban framework that maintains a clear identity and character of place.