Fidenza Village

Milan, Italy

DESCRIPTION:

Fidenza Village, located near Milan, one of the most imaginative shopping environments in Europe, is based on an invented history. The story of Fidenza Village describes the successive constructions and interventions that led to the conversion of an 18th century estate into a 20th century film studio, which created productions of Verdi operas. The story ends with the conversion of the film studio into an upscale regional retail center. The current project is typologically rendered in four building types including “studio centrale,” “sound stages,” “stage sets,” as well as “infill buildings.”

TEAM:
Value Retail
JRDV
Stantec Environmental Graphics
Lockard Creative

TYPE:
Retail/Entertainment 

SERVICE:
Architectural Design 
Environmental Graphics/Branding 
Master Plan/Urban Design 

REGION:
Europe