City Place Mall is JRDV’s design for a new retail experience and an urban amenity that will support new residential and commercial growth in Hanoi. The design establishes a premium pedestrian and shopping experience that is the core of the brand and will drive premium pricing in all the ParkCity products.
The project will create a safe-urban place and lead the market in sustainability to create a new model of urban development in Hanoi. The design uses JRDV’s innovative approach to create a diverse and synergistic retail mix of international brands and high-quality local brands, and also introduce an innovative retail leasing program that has a range of product and pricing that will attract a strategic customer demographic mix to the project. The project integrates the idea of Park as a destination into the urban place. It recognizes the role of water in the public park experience. Water is symbolic and revered in Hanoi Culture and must be a key element of any public space strategy. It creates a new public space type that is a hybrid between park and street – taking advantage of the strong desire for public promenading in city parks.
JRDV Urban International
Park City Hanoi