Atlas Gardens

Marrakech, Morocco

Atlas Gardens is North Africa’s first new-generation retail and mixed-use development.  It is located in historic Marrakech and includes 1,400,000 GSF of retail, entertainment, and offices located adjacent to hotels, a golf course, a new neighborhood district.

The project seeks to capture the essence of what makes Marrakech unique while meeting the functional requirements for upscale international comparison shopping destination.

The public spaces and urban form of the historic Marrakech Medina and the French Colonial Gueliz district were analyzed to understand their urban typology including public circulation and private spaces with interior embellishments.  The pedestrian-oriented district is lined with varied facades that respond to the traditional Marrakech architectural style.


Urban Master Plan, 2 million GSF Commercial Center

Year: 2008-2009

Client: Sorouh P.J.S.C.

Team: JRDV Urban InternationalJLA CreativeSquare Feet Market Consultants