Hanoi City Place Mall
City Place Mall is a 3-level exterior retail mall and urban amenity supporting new residential and commercial growth in Hanoi. The design establishes a premium pedestrian and shopping experience that is the core of the brand and will drive premium pricing in surrounding urban development plan where JRDV is also the lead master planner.
The design employs JRDV’s innovative market analysis approach to create a diverse and synergistic retail mix of international brands and high-quality local brands. As such the retail leasing program has a range of product and pricing that will attract a strategic customer demographic mix to the project.
The design of the project is based upon creating a new urban park that will be a destination for all of Hanoi. The urban park is a hybrid between “park” and “street” with a major emphasis on fountains, as water is symbolic and revered in Hanoi culture.
300,000 GSF Exterior Retail Mall
Client: Park City HanoiSamling
Team: JRDV Urban InternationalSites Concepts International Landscape ArchitectsPTW Engineers