Coliseum City and Coliseum Area Specific Plan

Oakland, California

For roughly 10 years, JRDV worked on various master plans for the redevelopment of the Bay Area’s Coliseum District, including for the City of Oakland and two Developers. The plan’s key elements are a new next-generation sports and entertainment district, a high-density, mixed-use transit district with intermodal transit hub, and a waterfront science and technology district.

The overall plan creates a strategy for change and transformation of the largest underutilized transit-served urban redevelopment opportunity in California into an economically vital community. The master plan establishes land-use, urban design guidelines, development and transit strategies that will enable a viable economic reuse of this critical urban resource. The centerpiece of the plan is the redevelopment of the Coliseum site, which is planned to integrate the professional sports facilities into an authentic functioning urban context.

The master plan will allow retail, restaurants, and entertainment uses to leverage off of the sports uses to create a world-class sports-themed urban entertainment district. Above these ground floor uses are office, hotel, and residential uses. Transit connections to BART have been improved to create a true intermodal transit and pedestrian-centered urban center.


3 Major League Sports Facilities, 300,000 GSF Commercial Development, 3,000 Housing Units.

Year: 2008-2018

Client: City of OaklandForest CityColony Capital

Team: JRDV Urban InternationalLamphier Gregory AssociatesHKS Sports ArchitectsAECOM EngineersConley Consulting GroupHausrath Economic GroupBKF Civil EngineersSWA Landsape Architects